NEW PRODUCT
How we introduced Tere new product "FIT!"?Â
Shortly about the product - it's a snack with a high volume of proteins and almost no sugars, so it's very suitable for fitness lovers. How did we reach these people?
NICHE
Tere dairy products were new in Latvian market, especially a new product, that even has a new name, so to make a buzz around the product and push the decision makers to keep products on the shelves of supermarkets, we made SoMe + influencer campaign.
INFLUENCERS
We searched for all the possible fitness trainers who would be active on Instagram, offered them the product to show off on their profiles, we asked a few fitness trainers to make their training programs, including our product as a snack between meals or as a gift to the participants and we even hand some influencers recording live streams of their workout and Tere FIT was there!
COMPLIMENTARY CONTENT
Although these influencers reached a pretty wide target audience, we needed to make sure, that everyone who walks, runs, jumps or lifts weights would know about the product. So we made lifestyle photoshoots of the products and created social media posts that were promoted to reach our target audience.
THE RESULTS
The products are on regular basis in the shops. The supermarket managers noticed them and really liked our communication. As well - the target audience has tried the product and time by time asks in DM where to buy it.Â
Overall - it was a success!