TET+ SOCIAL MEDIA MANAGEMENT
Entertainment content must entertain. This is the page that is required for engaging content. Winter was perfect timing for that and we did fin a perfect match of content - combining new tv series, all-time favourites and blockbusters.
ENGAGING CONTENT FOR TET+
Entertainment platform asks for engaging content. We created a mix of a Tet+ novelties, all time favorites and some hot blockbusters and put it into social media content that actually worked. Users were entertained, engaged and knew about new movies.
ENGAGEMENT
Main task of the content was to gain user engagement and inform on TV show novelties. We combined everything that TV offers and created content for movie geeks.
CONTENT
Using different movies you cannot guarantee the same visual approach as movies themselves in most cases have different coloring, style and even themes. We kept in mind that users don't see all the content published in the feed so with each of the item we reached for specific movie nerds, and that worked. Thriller lovers engaged with that type of content, the action lovers interacted with superhero content.
THE RESULTS
Average engagement rate for Facebook content was about 20%. Every time user saw something very familiar, like Deadpool or something trending like Euphoria, we got the right attention. This is how we got the results!